Tech Trends – Create your own story

Interactive storytelling is gradually migrating from video games onto smartphones and even TVs. The greater engagement with a storyline, especially ones in which viewers can choose the direction the narrative takes as well as the ending, is creating new opportunities for brand advertisers. Netflix took the first step with shows like “Puss in Book: Trapped in an Epic Tale”, but many brands like Amazon are expected to soon follow suit. Passive viewing of ads is fast becoming a thing of the past and a new future where customers actually create their own ads is dawning.