Much of the talk in the past has been about increasing audience fragmentation on mobile, web and smartphone apps. But according to the US Mobile App Report, the opposite may actually be happening — concentration and consolidation.
What has become glaringly evident is that more and more digital media time is being spent on a smaller and smaller number of apps – over 50% on just 5 apps. This unsurprisingly is led by Facebook, but Youtube, Google Maps, Instagram and Facebook messenger also feature prominently. The result is that users are also downloading fewer new apps, so it’s getting harder to break through.
Interactive storytelling is gradually migrating from video games onto smartphones and even TVs. The greater engagement with a storyline, especially ones in which viewers can choose the direction the narrative takes as well as the ending, is creating new opportunities for brand advertisers. Netflix took the first step with shows like “Puss in Book: Trapped in an Epic Tale”, but many brands like Amazon are expected to soon follow suit. Passive viewing of ads is fast becoming a thing of the past and a new future where customers actually create their own ads is dawning.
Venkat is our money man, keeping a tight grip on our finances. We celebrated his birthday in style, even convincing him that buying a cake wouldn’t do too much damage to your bottom line.
Fun in advertising was given a whole new meaning with Bring Your Kids To Work Day. The office is always a little chaotic but throw in a dozen or so under 10’s, truckloads of sweets and sugar and suddenly the atmosphere is even more like a circus than usual. Oh, and we also discovered a few new art directors as well.
Make wound up the month by showcasing the good work rolled out in June, including a proactive initiative for Rakbank. The Arabic breakfast was followed by a short spiel by Aditi on the new briefing system to be soon implemented.
The creative and client servicing teams convened in the conference room where master designer John McWade took us through basic rules for achieving balanced, professional, attractive, and compelling presentations, via an absorbing Lynda video tutorial.
There’s a lot of noise within social networks that make it hard to cut through the clutter. See how Mary & Ana have leveraged social media – and live-streaming specifically – to outline three best practices that establish a sound Facebook Live strategy.
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Memes have always been those playful, satirical photos with clever captions, sweeping virally across the web. But these days, a surging number of disgruntled consumers are using memes to voice their negative experiences about brands and companies.
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To support Exim Bank’s revamped Internet Banking and Mobile Banking platforms, we designed a campaign that captured the core benefits in an clear and engaging manner. The roll-outs included print media, emailers, radio and other channels.
A Ramadan initiative with a difference, the Wall of Good at Sunset Mall became a centrepiece of goodness, homing pledges of all sorts scribbled by mall visitors. Seven winners were picked out of 500+ pledges, and awarded mall vouchers.