In May 2017, MCN Group organised a leadership conference involving 150 leaders from all disciplines and markets across the company’s regional network. Central to the agenda was “agency-agnostic” collaboration and meeting client needs through full-spectrum solutions beyond agency and disciplinary boundaries.



Last month, Charaf and Lizelle crossed swords to covet one of the agency’s most prized possessions – the Director’s Chair. The battle lines were drawn. We could cut the tension with a knife. The pressure was immense as they tossed the coin to decide who would lay claim. As it turned out, Charaf’s bachelor pad got richer by four legs.



Through the year, Al Rostamani International Exchange offers its customers a chance to win prizes when they transact. But to stand-out in the clutter of exchange house promotions, it was important to have an idea that was ownable, relevant and engaging. Happy Surprizes ticked all those critical boxes and went on to become a hugely successful promotion.

AlRostamani - happy surprises poster_Page_1

RAKBANK – Digital Campaign

Most banks offer digital banking, but RAKBANK went one step beyond with an offering that was literally out of this world. Functionality, navigation and design were streets ahead of every other online banking site. Our idea? Digital banking that was so advanced, even aliens would be impressed.

RAKBANK website


Al Ghurair – Corporate Website

Al Ghurair is one of the UAE’s largest and most diverse conglomerates. With so many business units and companies under one umbrella, the corporate brand was becoming diluted. So they approached us to create websites for the group as well as business units, all of which would contribute to building the mother brand.

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