In May 2017, MCN Group organised a leadership conference involving 150 leaders from all disciplines and markets across the company’s regional network. Central to the agenda was “agency-agnostic” collaboration and meeting client needs through full-spectrum solutions beyond agency and disciplinary boundaries.
Last month, Charaf and Lizelle crossed swords to covet one of the agency’s most prized possessions – the Director’s Chair. The battle lines were drawn. We could cut the tension with a knife. The pressure was immense as they tossed the coin to decide who would lay claim. As it turned out, Charaf’s bachelor pad got richer by four legs.
e live in a rapidly-evolving information age. In fact, the pace of change can be overwhelming. It’s often difficult to both keep up with the latest innovations and stay on top of daily marketing tasks. So how do marketeers lock in on the right marketing channels to use?
A recent report that surveyed nearly 1,000 marketing professionals about the customer journey revealed that nearly half of them are stuck at one key stage. So, what does it take to cultivate a good understanding of customers and improving their experience? It’s really down to five simple steps.
Through the year, Al Rostamani International Exchange offers its customers a chance to win prizes when they transact. But to stand-out in the clutter of exchange house promotions, it was important to have an idea that was ownable, relevant and engaging. Happy Surprizes ticked all those critical boxes and went on to become a hugely successful promotion.
Mark always has a surprise up his sleeve for these morning presentations. And he was at his cheeky best this time around. After a few brief moments of fun, Mark got stuck right in, showcasing some of the fine work that was rolled out in March. Check out www.promoseven360.com for a closer look.
Since its inception in 2007, Bank Sohar has been a steady influence in Oman’s banking industry. Along the way, the bank has a built a solid reputation through a cluster of achievements. To mark the bank’s 10th anniversary, we designed a campaign that played out through print, video and other media.
Most banks offer digital banking, but RAKBANK went one step beyond with an offering that was literally out of this world. Functionality, navigation and design were streets ahead of every other online banking site. Our idea? Digital banking that was so advanced, even aliens would be impressed.
Al Ghurair is one of the UAE’s largest and most diverse conglomerates. With so many business units and companies under one umbrella, the corporate brand was becoming diluted. So they approached us to create websites for the group as well as business units, all of which would contribute to building the mother brand.
With Sephora, L’Oréal and OPI offering users the chance to virtually experiment with beauty products, it’s slowing becoming a marketing staple. Take a look at three reasons why the world’s biggest beauty brands are vying for a share of the AR pie. But will it lead to fewer beauty retail stores?